How We Delivered 40+ New Direct Bookings For This Secluded Holiday Park Using Social Media In Just 1 Week
And Added Thousands Of New Social Followers!
CASE STUDY
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Problem:
With more competition to be found online by their ideal travellers, & costly booking commissions, Poona Palms knew they needed to put more effort in to their own online presence to capture more direct bookings & get more exposure with the right travellers.
They knew they weren’t giving their social media enough attention as they were so busy with the every day running of their business, they weren’t finding the time to put effort in to what was going out. A random photo or caption posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for improving their website or booking traffic.
On top of that, they suspected social media could do bigger things for their exposure – but they didn’t know where to start with setting up ad campaigns, targeting the right travellers, knowing what creative would get the best results – and they were worried they would waste money without getting any results whilst trying to figure all of that out.
As a small family business, hiring an in house marketer wasn’t an option. Not even a part time one. They knew there was an opportunity to create more exposure & capture more direct booking traffic with social because they could see it working for others, but they just needed help from someone they could trust that understood how to target their type of travellers, who would take the time to get to know their destination so they actually made more than they spent on ads, and take the worry of it all off their hands.
Results:
We take the guesswork out of using social media and ads to reach your ideal travellers & we save you time – by providing done-for-you social media & marketing that drives more of your ideal guests to your website and to follow you.
We’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more direct traffic right away!
By getting on top of their social content with a posting plan, and launching low cost ads this is what we have achieved so far for Poona:
IN THE FIRST WEEK OF TAKING OVER THEIR SOCIAL MEDIA WE:
TRIPLED POONA’S DAILY WEBSITE TRAFFIC
&
THEY TOOK 60 NEW BOOKINGS!
(Worth more than $30,000+ in new bookings!)
We’ve also improved their social reach & increased their following substantially
From under 2,000 followers, to over 26,000 and counting!
They also now have a following of new travellers who can’t wait to hit the road and book a stay!
And every post that goes out is seen on social by more than 5,000 potential guests!
LISTEN TO DON TALK ABOUT HOW WE’VE HELPED HIM DOUBLE HIS BOOKINGS & LAUNCH HIS NEW CABINS!
Services We Provided:
NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING
As featured in:
2022 Top 4 Australian Digital Marketing Finalist!
We don’t just help holiday and caravan parks.
We work with all destinations, accommodation & tourism providers, including AirBnBs!
RATED 5 STARS BY OUR CLIENTS!
Reach more travellers & increase your direct booking traffic
with Facebook ads & regular social media content.
We understand the unique challenges associated with reaching tourists & travellers.
Did you hear?
Amanda, our lead marketer & designer, was just recognised as a Top 4 Digital Marketer Across Australia in the Australian Web Awards, and recognised in 2021 as a Future Leader finalist in the prestigious Australian Caravan Industry Awards!
When you choose Holiday Brands, you can trust you’re in good hands. We work with you for results driven marketing & branding.
Our Tourism Marketing Results Were Featured In 
We help Holiday Parks, Accommodation & Tourism Destinations attract more travellers & increase their exposure by reaching more of their ideal guests – with results driven marketing & branding.
What else do we do?
BRAND DESIGN
MARKETING
WEB DESIGN
PRINTING
Over the past 9 years, we have helped accommodation & tourism brands across Australia increase their exposure & build loyalty with return travellers.
Founded by Amanda Dempster, and based on her successful mainstream marketing agency, Holiday Brands brings tourism providers the newest approaches & tech in digital marketing (including Artificial Intelligence!) to ensure their marketing efforts are optimised faster than ever before which delivers biggers results at faster speed for our clients, & an edge over their competitors who aren’t using these new advancements.
RESULTS DISCLAIMER. The figures stated above are results from real client results. We are not implying that your results will duplicate these and we are using these references for example purposes only. We always do our best for each business we work with and tailor our approach for each individual case to aim for the best results. We used the same proven strategy & approach for all clients. Your results will depend on many factors – including but not limited to: your location, your product, your ideal guest & traveller demographic, budget etc. All marketing entails risk and requires consistent effort and action.
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